Experience  Regardless of the overall brokerage company’s experience, how much experience does the particular broker who will be working on my behalf have in valuing properties like mine, finding a qualified buyer and/or quality tenants, and in negotiating a purchase and sale or lease agreement? In commercial real estate brokerage, as with most professional services, the competence and experience of the particular individual handling your property is a much more important factor to success than the size of the brokerage company he or she works for.

Work Ethic  Assuming the broker you're considering has the requisite experience and knowledge of the marketplace, the next question is, how much time and effort will he or she devote to my property? Will my property get their full attention, or get lost amongst other, perhaps bigger, listings that they're working on? You should look at their web site to see how they are marketing their current listings. Is the information on their web site and flyers accurate and presented in a professional and appealing manner? Do the pictures and text show the property to its best advantage, and does the information appear to be up-to-date? Are they advertising their listings on other web sites and places that commercial property buyers and tenants look at, like Loopnet, craigslist, or the Oregonian’s Sunday business section? If you have time, you might want to drive by one of their currently listed properties to see how noticeable their signage is, what condition it's in, and if you like the overall impression the signage makes.

Cost and Terms  Finally, how much will this brokerage company's service cost me in commission, what kind of commitment do they expect in their listing agreement, and are they at all flexible in their terms? As with most things in life, in commercial real estate brokerage you generally get what you pay for. However, an experienced independent commercial broker like PRH Commercial Realty can often afford to offer a better deal on the commission than large brokers due to lower overhead costs. Also, an individual broker doesn't need to get approval from someone higher up to make changes to the standard listing agreement since they're the boss, and can usually be quite flexible in their terms. For example, most of PRH Commercial Realty's listing agreements have a mutual right of termination with 60 days' notice, which gives our clients the added assurance that, if for some reason they aren't happy with the service we’re providing, they don’t have to wait 6 months before they can hire a different broker.

About PRH Commercial Realty:

PRH Commercial Realty is an independent commercial and investment real estate brokerage based in Portland, Oregon which provides services to commercial property owners, buyers, tenants and investors in the greater Portland area. Peter Huszagh, the Principal Broker for PRH Commercial Realty, has 12 years of experience as a commercial agent and broker, during which time he has successfully negotiated the purchase, sale and leasing of a wide variety of commercial properties on behalf of his clients. He is also a commercial real estate investor and property owner himself, and knows firsthand the challenges and rewards of owning commercial real estate. When he's not representing clients and tending to his own properties, Mr. Huszagh enjoys playing competitive Scrabble, working with Friends of the Oregon Symphony, and getting away from the city to enjoy Oregon's great outdoors.

Please call us at 503.226.1680
if you would like to hear more about our services.